« Marketing Events Using the Social Networks | Main | | Hildebrandt's View of the Big Law Firm World »

Marketing Our Brands Using the Social Networks

In addition to marketing our events on LinkedIn and other social networks, there are also some attempts to market our brands--primarily our publications--by forming groups or associations on the various social networks.

One ambitious experiment involves Legal Times and its blog, The Blog of Legal Times (BLT). David Brown, editor and publisher, tells me that he is putting together a Facebook fan page for LT and BLT . The objective there is to find our most loyal customers, give them new ways to interact with our reporters/editors, while creating new opportunities for advertisers wanting to reach our audience. Plus, we'll be promoting our own events and other products. David is also looking to create a Wikipedia page about Legal Times...more to come on that one.

Anybody else creating fan pages or groups for their publication brands or other products? Post what you are doing in the comments section below and let us all know what you are up to.

Posted by Bill Pollak on October 22, 2008 7:37 AM | | | 3 Comments

3 Comments

David Brown | October 22, 2008 10:25 AM

Our fan page went live this morning at:

http://www.facebook.com/pages/Legal-Times/25584585893

If you have a facebook page -- please consider becoming a fan.

Bill Pollak | October 22, 2008 4:14 PM

I'm now a fan of Legal Times! -- Bill

Jennifer Stevens | October 23, 2008 4:44 PM

I've been working on plans to form groups and/or fan pages for law.com and americanlawyer.com on facebook and LinkedIn. I'll keep you posted on the development of these projects.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)