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Twitter Scorecard--May Results
Here are the latest stats for those at Incisive North America on Twitter, ranked by the number of followers. Since my last report, a number of people who were already registered users let us know so we could keep track of their activity. Plus it looks like there are some newcomers. And in several cases, there have been big increases in the number of followers over just the past month. Here's the list of individual users:
Matt McGowan (@Matt_McGowan) 2631
Tino Chiavello (@mchiaviello) 1608
Kevin Newcomb (@kevinnewcomb) 1538
Marc Scibelli (@marc421) 1021
Bill Pollak (@wpollak) 908
Monica Bay (@Commonscold) 840
Anna Maria Virzi (@annamariavirzi) 836
Theodora Blanchfield (@tblanchfield) 824
Lee Feldman (@leecomms) 491
Tim smith (@TR_Smith) 372
Aric Press (@aricpress) 259
Nicole Kramer (@NicoleKramer) 239
Jill Windwer (@jwindwer) 178
Henry Dicker (@hdicker) 127
Steve Salkin (@stevesalkin) 124
Pat France (@Pafrance) 122
Colleen McGushin (@colleenmcgushin) 106
Kevin Vermeulen (@kvermeulen) 81
Hal Cohen (@HalCohen) 53
David Brown (@DavidLBrownJr) 49
Kevin Iredell (@Kevin_Iredell) 48
Scott Graham (@ScottKGraham) 43
Cathy Tanksley (@ctanksley) 20
Chris Braun (@chillyb) 19
Matt Courier (@mattinnyc) 17
Brad thomas (@Bradathomas) 9
Mike Bennett (@michaelwbennett) 9
And here's how our brands are doing in terms of followers:
Legal Times 1665
Legal Blog Watch 1483
ClickZ 1118
The Am Law Daily 941
sesnewyork 640
LawTechNews 630
LegalTechShow 576
CLECenterdotcom 522
seschicago 491
sewatch 343
eddupdate 312
legalpadblog 261
sessanjose 219
lawjobs 219
Madoff Watch 210
seslondon 183
Texparteblog (Texas Lawyer) 182
Incisive Media 157
dailyreport 146
Shark_bytes (CA student blog) 110
LawFirmBizForum 94
legalresearchpl 78
GCConference 57
EmplLawSummit 57
LegalEnergy 54
IncisiveEvents 31
ParalegalTech 24
sestoronto 17
IPCounselForum 14
The challenge in this is to keep in mind what messages we want to put out to our followers, and how we are gaining value from the effort involved. One analysis that I hope to see soon is the correlation between followers and web traffic--that is, to what extent are the links we are providing to our websites actually helping to boost our web traffic numbers.
If you or one of your brands are using Twitter but not listed above, please click here and let us know the Twitter account name: http://www.incisivemediamarketing.us/twitterform
Nice to see so many Incisive folks embracing the New Media Train!
2 quick thoughts:
1. It is not a competition, think quality versus quantity. A handful of your best or potential customer followers is worth more than hundreds of spammers (and there are a lot on Twitter, Facebook and even LinkedIn).
2. I find letting a bit of your personality come through your posts is a good thing - your customers and colleagues are not robots!
Traffic results and even better conversions will defn paint an interesting picture. I know at ClickZ.com and SearchEngineWatch.com Twitter is often a top 10 referral site. As for conversions/sales LinkedIn leads the (social)network pack followed by Facebook and finally Twitter.
Honesty compels me to point out the the figure on my score (TR_Smith) is my following, not followers. The correct figure is 217
Thanks
Tim
Thanks for the correction! --Bill
We saw a direct result this week between Tweets and web traffic. One of our bloggers wrote about the 20 best Twitterers that lawyers should follow. (Naturally she put The Legal Intelligencer on there among her 20). That blog headline was Tweeted by us, and then re-Tweeted by many of our followers, and the blog became one of the most read web items for the week. It also doubled our followers on Twitter.