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Monetizing Social Media
It feels to me like the conversation about social media is finally moving on from "how should we use Twitter/LinkedIn/Facebook" to "how do we monetize our usage of social media tools". I've been looking around for case studies in how other media organizations are doing and, frankly, there aren't many. But here's a recent post on the PBS.org "mediashift" blog that provides some good examples of what others are doing. Should be of particular interest to those in Circulation/Audience Development and Advertising.
Here's an interesting approach to the question from some friends of ours.
Sorry about the long URL.
- chris
http://www.searchenginestrategies.com/marketing/workshops/2010/workshop-email015-2.html?hq_e=el&hq_m=553310&hq_l=2&hq_v=9db867001d
Agreed, I think companies (and the industry) are still working through tried and true metrics that are acceptable across the board for monetizing their social media impact.
I was able to find a study about social media usage, but the puck stops there. http://www.umassd.edu/cmr/studiesresearch/2009f500.cfm
Also, another interesting article about consumer purchase decisions and social media: http://www.cmbinfo.com/news/press-center/social-media-release-3-10-10/m
-Ashley E.